Reviews are creeping up everywhere

I was checking in online the other day for my trip to Digital Marketing Strategies conference and Continental had placed the following set of tabs at the bottom of my boarding pass.

Here were their suggestions for restaurants, nightlife and things to do. I am not sure how these got loaded in but the fact that these businesses have a review gathering process helps.

I would think your business could benefit from this type of exposure. [read more...]

As I travel and speak to business owners and industry people I have been asked if I could simplify how this “new” customer is shopping. How it affects their interaction and what can they do to improve their sales.

Let me begin by saying that just because I am in digital media, I do not feel how you have been using traditional media in marketing your business in the past is wrong.  What I want you to understand is what that media is doing for you and how you may have to change some of your budget in the future.

[read more...]