Do You See what Your Customers See?

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your business.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to attendees: “ What are some things that customers saw upon coming to a business that negatively affected their willingness to buy?”

[read more...]