A Simple Thank You Makes A Difference

I was sitting in a meeting when my cell phone rang. I did not recognize the number so I let it go to voicemail. On my drive home I listened to the message. “This message is for Mr. and Mrs. Pasch. This is Amica Insurance…” I perked up and wondered, what is wrong, is my coverage changed, but to my surprise the message continued. “We at Amica would just like to thank you for your business. We appreciate that you have chosen us and just wanted to reach out and thank you. “

That made me smile. In a business where I teach customer service and how to improve their online reputation and get customers to be brand advocates, this stood out and I had to write about it.

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