Struggles to Create an Online Reputation: You Are Not Alone

Last week I discovered some very interesting responses to a survey I had asked about 60 employees to fill out regarding their business’s online reputation. Although I had suspected that many of them had a lot to improve, these responses were lower than I expected.

I asked them to rate their business on a scale of 1-5 (5 being the best) on the following questions.

• Your business’s internal process regarding your online reputation
• The execution of this process.
• Upper Management’s understanding of reviews and the current amount of review online.
• The customer service training that goes on in the business.

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