What customers See can affect Customer Service
I just had a great experience at the 2010 NADA (National Automotive Dealers Association) convention in Florida.
I met many great dealers who were excited about their prospects moving into the New Year and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’ stores.
I was asked many times what my company does and my response was, “Improving customer service and sales through consistent management training and employee development. We focus on everything that happens at a dealership, not just the interaction of the salespeople or what technologies are being used.”
To explain my point, I posed this question to some dealers: “Has there ever been a time when what customers saw upon coming to a dealership negatively affected their willingness to buy?”
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